This room is for qualified diligence — not a public blog, not a grant application dump, and not a live CRM export. The tiers below follow how pre-seed investors, angels, and program partners actually consume materials (2024–2026 founder norms: evidence-first rooms, staged access, no spray-and-pray application maps).
Tier 1 — In the room (default)
Share without special handling once someone has dataroom access.
| Topic | Why investors expect it | Haga docs |
|---|---|---|
| Problem, wedge, thesis | Qualify the opportunity | Thesis, One-pager |
| Market size & competition | TAM sanity, moat framing | TAM / SAM / SOM, Competitors |
| Product & architecture (conceptual) | Can you ship? | Overview, Architecture |
| Public evidence & methodology | Trust signal | Evidence, Methodology report |
| Team & hire plan | Execution risk | Bios, Hire scorecard |
| GTM motion (hypothesis-level) | How revenue could work | ICP, Evaluation offering |
| Institutional ask & use of funds | Standard at pre-seed | Use of funds, Milestone model, Pitch deck |
| IP posture & formation plan | Clean cap table path | IP strategy, Formation checklist |
| Risks & stage gates | Honesty builds trust | Risks, Investor sharing |
Investors need the ask and allocation. Hiding the $1.0M plan entirely reads as evasive. What we do not publish is where else we are shopping that check or every program we might apply to.
Tier 2 — Meeting / intro only (not in static room)
Share verbally, in a tailored PDF, or after a specific intro — not as a permanent dataroom page.
| Topic | Why keep out of the room |
|---|---|
| Program-specific bridge asks (residency, immigrant-founder, regional accelerator variants) | Signals application status, weakens parallel negotiations, invites "why them not us?" |
| Named grant / accelerator application lists (submitted, in progress, planned) | Reads as unfocused; programs dislike being listed alongside competitors |
| Hub71 / UAE relocation deck variant | Only when the counterparty is that program or a MENA-focused investor |
| Visa / immigration constraints in detail | Relevant 1:1 with programs that offer relocation — not a general investor slide |
| Internal ASP / survival-lane price hypotheses before WTP proof | Premature anchor; update TAM / SAM / SOM after paid pilots |
| Full outbound CRM (contact emails, exact send timestamps, bounce logs) | Operational; aggregate pipeline stage is enough for diligence |
Bridge track: use Bridge raise deck for structure (two-layer raise, bridge milestones). Program-specific dollar asks live in founder-held materials shared when the conversation is real.
Tier 3 — Never in dataroom (founder ops only)
| Topic | Where it lives |
|---|---|
| Outreach scripts, reply conversion runbooks, survival-lane quote gates | Founder-held materials (not linked) |
| Engineering workspace paths, CLI workflows, env configuration | Private engineering workspace |
| Personal burn / salary numbers | Verbal only until entity + wire |
| Partner artifacts with customer numbers | Private report delivery |
| Fake or draft LOIs | Nowhere — empty until real |
Pipeline & commercial honesty
The design-partner pipeline shows aggregate commercial motion — target categories, stage counts, demand-signal progress — not a contact database.
| Show | Do not show |
|---|---|
| Priority A / B / Watch counts | Individual contact emails |
| Stage distribution (Introduced → Scoped → …) | Bounce / OOO thread detail |
| Honest "0 paying customers" posture | Invented LOIs or warm intro claims |
| Reference dry-runs as format samples | Customer-identifying report bodies |
Decision log (July 2026)
| Decision | Rationale |
|---|---|
| Publish $1.0M ask, buckets, post-close milestones | Industry standard; investors diligence without it |
| Publish bridge framework, not program menu | Preserves optionality; avoids looking "application-spammy" |
| Do not publish application inventory | Angels/VCs want focus; programs want discretion |
| Anonymize pipeline touch log in room | Enough to prove motion; not enough to harm outreach |
| Remove operational regeneration / CLI instructions from all room copy | Room is for readers, not operators |
Related: Investor sharing · Formation checklist